Author: webster

By Rebecca Apodaca December 6, 1969: I was 16 years old and I was going to run away with two other girls to see The Rolling Stones’ Altamont concert (we hadn’t made it to Woodstock). The recording of the concert was made into the film “Gimme Shelter.” I chickened out of climbing out my window,… Continue reading Doug Irwin’s 1973 ‘Les Paul Style’ Electric Guitar

By Rebecca Apodaca Some of the most amazing fretted instruments are right here in the U.S.A. Oh, oh, we’ve got cars. We’ve got stars. We’ve got great guitars, oh, oh. “Anything you want, we got it, right here in the U.S.A.,” said Chuck Berry. Now prove it! We’ve seen recent articles about fakes being sold… Continue reading Born in the U.S.A. – AUTHENTICATION

By Rebecca Apodaca As we are contemplating our Summer NAMM show purchases, what other purchases should we be considering to enhance our stores? Is it time to step forward with school rentals? What is going to give us the best values for our spending dollar? Diversify – Investment firms suggest diversifying your portfolio. Don’t put… Continue reading SALES? VALUE? PAWN SHOPS? PARTNERSHIP?

By Rebecca Apodaca – ASI is now one year old. I thought it would be good to do a recap on our baker’s dozen. With this past year of writing the ASI articles, I hope I have helped to fill gaps in your professional knowledge, provided explanations to your customer base about what is in… Continue reading A Year in Review

By Rebecca ApodacaIn 2000, NAMM started the Sesame Street Music Works program. The program is aimed toward preschoolers’ rhythm education. NAMM President Joe Lamond engaged the icons of Rosita, Elmo and Cookie Monster to head this campaign. The intent was to develop a relationship between preschool parents and music stores by teaching basic rhythms and… Continue reading Appraising the Value of Preschoolers