SALES? VALUE? PAWN SHOPS? PARTNERSHIP?

By Rebecca Apodaca As we are contemplating our Summer NAMM show purchases, what other purchases should we be considering to enhance our stores? Is it time to step forward with school rentals? What is going to give us the best values for our spending dollar? Diversify – Investment firms suggest diversifying your portfolio. Don’t put… Continue reading SALES? VALUE? PAWN SHOPS? PARTNERSHIP?

A Year in Review

By Rebecca Apodaca – ASI is now one year old. I thought it would be good to do a recap on our baker’s dozen. With this past year of writing the ASI articles, I hope I have helped to fill gaps in your professional knowledge, provided explanations to your customer base about what is in… Continue reading A Year in Review

Appraising the Value of Preschoolers

By Rebecca ApodacaIn 2000, NAMM started the Sesame Street Music Works program. The program is aimed toward preschoolers’ rhythm education. NAMM President Joe Lamond engaged the icons of Rosita, Elmo and Cookie Monster to head this campaign. The intent was to develop a relationship between preschool parents and music stores by teaching basic rhythms and… Continue reading Appraising the Value of Preschoolers

The Value of Quality

By Rebecca Apodaca Today’s market is filled with imports of lower-quality instruments manufactured from around the world. Through the years, this has happened in band, orchestra, fretted and percussion. As a technician, I have seen many instrument companies manufacture lower-quality instruments without offering the availability of parts or with mechanisms that barely work correctly for… Continue reading The Value of Quality